Wednesday, October 28, 2009

According to the social media Web site Technorati, there are more than 112 million blogs and 175,000 new blogs are created everyday.

Let me first of all ask you to re-read that line and let it sink in.

Secondly, thank you for reading my blog.

So most of my readers are tech-savvy enough to know what a blog is. Based on qualitative research, I know most of you read Shot of Brandi, some celebrity blogs and a few other sites here and there.

For someone like me, who is required to read the media everyday for my job, blogs is a word I say probably up to 100 times a day. Marketers want to target bloggers because more and more people are turning to blogs to get opinions on products and to discover new things.

Yes, it’s all a bit overwhelming, but blogs can be very helpful. For example, if you like to cook, there are a plethora of blogs that feature recipes and new kitchen gadgets. Are you a slave to fashion? There are bloggers that devote their space to posting their daily outfit and demonstrate how they achieved the look. Do you lust over cupcakes like me? Yes, there are a number of blogs for that too.

What I am trying to say is there is something to tickle everyone’s fancy in the blog world. Here’s my advice on how to find a good blog.

* Google a keyword of something that interests you and add the word BLOG. For example, try “baking” and “blog” and you will find “Sweet Treats Baking Blog” and “Jenny Bakes.”

* Google also has a specific blog search option. At the top of the Google homepage, there is an arrow that gives “more” options. There you will find the blog search. My search for “baking” and “blog” actually turns up one of my favorite baking blogs – Bakkerella.

* is a blog directory. When you visit this site, you can search by subject and AllTop will give you a list of blog that cover your desired topic.

* After you find one blog that you like, look at sites the blog recommends as “favorites.” Chances are your new favorite blogger is active in the blog communities and may have some good online “friends” with amazing web sites.

* Do you have a magazine that you LOVE and wish you could read more of? Visit the publications’ web site to see if they have any blogs. The same goes for your local newspaper. These outlets often have a whole batch of content that never makes it into the hard copy of the publication.

These are just a few tips for finding blogs about your hobbies or things of interest. I leave you today with my best advice for becoming a blog reader: Start small. Pick five or so blogs that you find and read them on a weekly basis.

(Sources: Technorati, Photos: Best Blogs Image from, blog image from )