Runaway Runway

Wednesday, June 15, 2011

At my job that pays the bills, we are always on the hunt for creative ideas to get our clients noticed. One the coolest things I’ve recently discovered? Projection mapping.
 At first, I saw a cool video for Samsung on the side of a church-like building and then, this video from Ralph Lauren just blew me away.

The Official Ralph Lauren 4D Experience - New York from Ralph Lauren on Vimeo.

 It starts out a little show and then that runway show will just blow your mind. It gets a little long – just make sure that you see the polo players. Wow.

So what is projection mapping? According to the VideoMapping Blog, it’s a “new projection technique that can turn almost any surface into a dynamic video display.” And boy, does it! If you have a few minutes, you should also check out this Hot Wheels Video!!

In the words of my dad, “Neat.”