Thursday, February 24, 2011

Captain is Calling


(in best Oprah voice)

It’s a reader’s birthday and you know what that means….

(pointing fingers)

YOU GET A CAR and YOU GET A CAR and YOU GET A CAR!

Just kidding. It’s…..

BIRTHDAY THIRSTY THURSDAY!!

Today is reader Lauren’s 30th birthday. When I asked what drink I should feature as her favorite, she mentioned that she recently switched her go to, but “For the last eight year’s it’s been Captain & Coke.” Since I’ve never featured that dirty old pirate on this blog, I figured that it was time to pay homage to Captain Morgan.

According to the ever awesome Wikipedia, Captain Morgan is named after Captain Henry Morgan. – a “ruthless,” successful, Spanish privateer who dominated the Caribbean in the 1600’s.

In 1944, the Seagram Company began producing Captain Morgan in Puerto Rico, but the recipe came from a distillery in Jamaica. In 1984, the rum was introduced to the United States and, by volume, it’s the second largest brand of spirits to this day and the seventh worldwide. In 2001, Seagrams sold the brand to Diageo.

There are give or take 11 varieties of Captain Morgan on the market. The rum is distilled from sugar cane and some other goodies and then it is distilled in an oak barrel for up to a year to give it a golden color.

Captain has always remained popular, but as someone always interested in alcohol-marketing news, I’ve really liked it’s recent campaigns focusing on the “Show Us Your Captain” pose.

Happy Birthday, Laur! Have some Captain tonight!!

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