Will The Real Kim Crawford Please Stand Up?

Thursday, May 17, 2012

First it was Shot of Mom. Then it was Reader Amy.

Everyone is drinking the Kim Crawford wines. And loving them! So of course, I’m all like “Who is Kim Crawford?” Mom said she is some Australian. Amy and a waitress had no clue who she was. I said it sounds like some lady selling jewelry on QVC. So to solve this mystery, I got on the case.

Well it turns she is not a she after all. 

She is a HE!

According to the Kim Crawford website, he is from New Zealand and a co-founder of the wine along with his wife, Erica. After graduating school in 1983, Kim had no luck seeking a creative career so started a winery – right at the time New Zealand wines were becoming hip across the globe.

In 2009, the Crawford's sold the brand to Constellation - which is why it's distribution is up and hence popularity! Speaking of popularity, Kim Crawford has been a sponsor of NY Fashion Week. Keep up the good PR moves KC - it's working! 

Pending your liquor store or what dinning establishment you are frequenting, the Kim Crawford varieties include Merlot, Pinot Noir, Sauvignon Blanc, Chardonnay and Pinot Gris.

(source: Kim Crawford Wines