The brand found that their target (young men of legal drinking age) felt that CC was something “their dad drank.” So they created a campaign with the tag line, “Damn right your dad drank it.” With visuals and quick sayings that reinforce that your dad was a cool guy in his younger years!
Here are some of the ads
In honor of Father’s Day, here are some “Dad” drinks you should be damn proud to order.
CC on the Rocks
1 ½ parts Canadian Club whisky
Ice filled to the brim
Serve in a rocks glass over ice
CC Old Fashioned1 ½ parts Canadian Club whisky
½ part sweet Vermouth
Dash of bitters
Serve in a rocks glass over ice
Joe B4 parts Crown Royal
1 part Ginger ale
Serve in a rocks glass over ice
(Source: Canadian Club)
CC on the Rocks
1 ½ parts Canadian Club whisky
Ice filled to the brim
Serve in a rocks glass over ice
CC Old Fashioned1 ½ parts Canadian Club whisky
½ part sweet Vermouth
Dash of bitters
Serve in a rocks glass over ice
Joe B4 parts Crown Royal
1 part Ginger ale
Serve in a rocks glass over ice
(Source: Canadian Club)
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