Thursday, June 12, 2008

Damn Right it's Dad’s Day

Damn right Canadian Club has one of the best advertising campaigns out there.

The brand found that their target (young men of legal drinking age) felt that CC was something “their dad drank.” So they created a campaign with the tag line, “Damn right your dad drank it.” With visuals and quick sayings that reinforce that your dad was a cool guy in his younger years!

Here are some of the ads





















In honor of Father’s Day, here are some “Dad” drinks you should be damn proud to order.

CC on the Rocks
1 ½ parts Canadian Club whisky
Ice filled to the brim
Serve in a rocks glass over ice

CC Old Fashioned
1 ½ parts Canadian Club whisky
½ part sweet Vermouth
Dash of bitters
Serve in a rocks glass over ice

Joe B
4 parts Crown Royal
1 part Ginger ale
Serve in a rocks glass over ice

(Source: Canadian Club)

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